男女４人が魔法のそよ風によって自然を浮遊するという斬新かつ奇妙な広告がバーバリーから発表された。
Burberry has released an innovative and bizarre advertisement in which four men and four women are levitated through nature by a magical breeze.
広告は、英国の田舎を旅する若者たちのグループから始まります。野原を歩いていると魔法の風が吹き、彼らは無重力状態になり、空中を舞いながら夢のような発見の旅に出る。野原を超え、森を超え、湖を超え、崖を超え、最終的に４人は一箇所に集まり、一つの集合体となる。
The ad begins with a group of young people traveling through the English countryside. While walking in a field, a magical wind blows and they become weightless, soaring through the air on a dreamlike journey of discovery. Over fields, over forests, over lakes, and over cliffs, the four eventually gather in one place and become one collective entity.
バーバリーによると、この最新の広告 “Open Spaces” はバーバリーの創業者トーマス・バーバリーがかつて「すべてのバーバリーの衣服に内在するのは自由である」と述べた時に言及した「開拓精神」を表現しており、更に、現実とファンタジーの境界を曖昧にした作品となっているそうだ。
According to Burberry, this latest ad, “Open Spaces,” expresses the “pioneering spirit” that Burberry founder Thomas Burberry once referred to when he said, “Inherent in every Burberry garment is freedom. It is said that the work blurs the boundary between reality and fantasy.
この広告はネットでも大きな反響を呼んでおり、TikTokやYouTubeなどのプラットフォーム全体で数百万回の視聴を獲得している。
The ad has been a big hit on the Internet, and has been viewed millions of times across platforms such as TikTok and YouTube.
この広告を手がけたメガフォースは、今年のカンヌ国際クリエイティビティフェスティバルでゴールドライオンズやシルバーライオンズを含む数々の賞を受賞したバーバリー2020年冬の広告 “Festive” も制作しており、こちらも斬新な作品となっている。
Megaforce, the company that created this ad, also created the Burberry Winter 2020 “Festive” ad, which won numerous awards including Gold and Silver Lions at this year’s Cannes Lions International Festival of Creativity. It is also a very innovative work.
Agency & Production: Riff Raff FilmsCreative Direction: Megaforce
Executive Producer / Owner: Matthew Fone
Producer: Cathy Hood
Production Manager: Laura Duffy
Production Assistants: Laura Heilanen, Michelle Cheung
Choreographer: (LA)HORDE
Casting Director: Kharmel Cochrane Casting
Stylist: Ana Steiner
DOP: Justin Brown
Locations: Carl Fairall, Salt Films
1st AD: Benji Edwards
Gaffer: Craig Davis
Make-up Artist: Gemma Smith-Edhouse
Hair Stylist: Hiroshi Matshushita
Camera: Panavision
Stock: Kodak
Film Processing: Cinelab
Editor: Joe Guest
Edit House: Final Cut London
Post House: Moving Picture Company
2D Creative Director: Alex Lovejoy
Post Producer: Ryan Hancocks
Colorist: Emiliano Serantoni
Sound Design: Sam Ashwell, 750mph
Tracking Vehicles: Bickers
Client: Burberry
Chief Creative Officer: Riccardo Tisci
VP Creative: Rachel Crowther
Senior Art Director: Al Watts
Assistant Art Directors: Louis Gabriel, Harry Brady
Lead Producer: Will Preston-George
Senior Producer: Asha Joneja
Production Coordinator: Katie Wright
Production Assistant: Geneva Stalker
Director of Styling: James Campbell
Stylist Assistants: Donnika Anderson, Amy Louise Ryall, Devonute Williams-Dyer
Junior Stylist: Thomas Ramshaw
